Identity, not accessory
Own your identity, your individuality. Hair is not superficial, it goes beyond looks.
Hair evolves with you.
Inclusive + diverse products for a personalized approach to hair
Collection: B.O.B.
Top Shelf Without The Bs
Back of Bottle™ / BOB™ provides you with everything you need in a top-shelf product, minus the BS.
Innovative, high performance formulations using premium ingredients without the mystery.
Luxury without clichés. BOB™ is for hair, not hair types.
Beauty Without Toxic Attitudes
Back of Bottle™ / BOB™ celebrates diversity and inclusivity, and believes in the beauty of personal identity.
Our ingredient story
Back of Bottle™ / BOB™ is formulated with ingredients that are high performance, clean, green, and sustainable.
Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.
Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.
OUR No-list
PETA CERTIFIED VEGAN + ANIMAL TEST-FREE
SILICONE FREE* *exception Hold On Hairspray
100% NATURAL AROMAS
We have taken “made without” lists that major retailers use to define “clean beauty”
Some of the ingredients you will never find:
.Phthalates. Parabens .Sulfates .Animal By Products .Petrolatum. Chemical Sunscreens. Mineral Oil. Microbeads. Bpa. Palm Oil. Formaldehyde-releasing. Agents Silicone.