B.O.B.

Identity, not accessory

Own your identity, your individuality. Hair is not superficial, it goes beyond looks. 

Hair evolves with you.

Inclusive + diverse products for a personalized approach to hair 

Top Shelf Without The Bs

Back of Bottle™ / BOB™ provides you with everything you need in a top-shelf product, minus the BS.  

Innovative, high performance formulations using premium ingredients without the mystery. 

Luxury without clichés. BOB™ is for hair, not hair types.

Beauty Without Toxic Attitudes

Back of Bottle™ / BOB™ celebrates diversity and inclusivity, and believes in the beauty of personal identity.

Our ingredient story

Back of Bottle™ / BOB™ is formulated with ingredients that are high performance, clean, green, and sustainable. 

Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.

Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.

 

OUR No-list

PETA CERTIFIED VEGAN + ANIMAL TEST-FREE

SILICONE FREE* *exception Hold On Hairspray

100% NATURAL AROMAS

We have taken “made without” lists that major retailers use to define “clean beauty” 

Some of the ingredients you will never find:

.Phthalates. Parabens .Sulfates .Animal By Products .Petrolatum. Chemical Sunscreens. Mineral Oil. Microbeads. Bpa. Palm Oil. Formaldehyde-releasing. Agents Silicone.